Michael CarmineNobody understood how email worked in 1995. They used it anyway. Nobody understood how GPS calculated a route when navigation apps arrived. They still turned left when it said to turn left. Nobody understood the algorithm behind Google Search. They typed what they needed and clicked the first result.
Michael CarmineThe email you have to write before you can start the real work. The invoice that needs to go out before you can follow up on the next job. The social post that has been sitting in drafts for four days because you keep meaning to finish it. The review response you know you should write but keep bumping to tomorrow.
Michael CarmineI was at a Chamber of Commerce lunch last month when a real estate agent pulled out her phone and showed me a list her broker had sent over. Dozens of tools. Apps, platforms, subscriptions. Each one promises to transform her business.
Michael CarmineMost people who have heard of ChatGPT still cannot tell you what it actually does. That is not a knock on them. It is a knock on the way this technology has been introduced to the world. Half the coverage treats it like a magic box. The other half treats it like a threat. Almost none of it explains, plainly and practically, what the tool actually is and what a business owner can realistically expect from it. That is what this post does.